Saint Francis University Athletics
Graphic Identity & Style Guide
Introduction
The purpose of the Saint Francis University Athletics Identity & Style Guide is to assist the department's various programs and offices in presenting a unified graphic identity in all communications.
The guidelines laid down in the identity guide provide for easy visual identification for athletics-produced publications, apparel, etc. Saint Francis artwork must be used properly and consistently in order to project an impression of stability and consistency as well as protect the legal status of our logos/marks.
All programs and offices within the Department of Athletics should make an effort to conform to the criteria established in this guide as we work together to strengthen and grow the Red Flash brand.
Athletics Marketing & Communications
The Office of Athletics Communications is responsible for all media coverage regarding athletics at Saint Francis University. For questions not covered here, or for more information about sports information, please contact the Athletics Communications office, located in the Stokes Athletics Center.
Logos
The following logos and design elements are approved, registered and designed to build the Saint Francis Athletics brand. Graphics are available in raster as well as vector formats. Logos must be resized proportionally and may not be re-colored unless noted otherwise. Permission for use by outside organizations must be granted by the Office of Athletics Communications.
Full-Color Logos
Full-color logos are for use in both print and digital applications. Logos may not be resized to measure less than 1.5" in width. In situations where cost is an issue, the eye in the secondary logo may be reproduced in white.
Two-Color Logos
Two-color logos are for use in print applications ONLY. Logos may not be resized to measure less than 1.5" in width. Two-color logos may be printed in red, black or white.
Using text with logos
Text may be used with university athletics logos in the following formats only. Only the approved font shown below - Agency FB Bold - may be used with Saint Francis Athletics logos (font can be obtained by contacting Athletics Communications). The minimum acceptable width for logos with text is 1.5".
Athletics Wordmark & Logomark System
The Saint Francis Athletics Wordmark & Logomark System is available for both digital and print applications. Sport- and program-specific wordmarks are available upon request from the Office of Athletics Communications. Graphics are available in raster as well as vector formats. Wordmarks and logomarks must be resized proportionally and may not be re-colored unless noted otherwise. Two-color marks may be printed in red, black or white.
Wordmark
The Wordmark is appropriate for use in most applications including publications and on coaches' and team apparel. The wordmark can be used with or without program-specific text.
Logomark
The Logomark is appropriate for use in most applications including publications and on coaches' and team apparel. The logomark can be used with or without program-specific text.
Colors for Apparel and Equipment
The approved colors for any apparel, including t-shirts, sweatshirts and other wearable items bearing the Saint Francis University athletic logos and/or design elements should match those listed below. When ordering apparel or equipment, please reference the Pantone Color codes below for an exact color match.
Colors for Printed and Digital Materials
The approved colors for any printed or digital materials bearing the Saint Francis University athletic logos and/or design elements should match those listed below. When laying out documents, please reference the Pantone Color codes below for an exact color match.
Fonts
The following typefaces and their derivatives have been approved for official Saint Francis University Department of Athletics publications.
"Old" Material and Signs
You will continue to see "old" logos and dated branding around the university for some time. This is because the Department of Athletics has not required, and does not require, immediate replacement of materials that bear "old" branding. However, when you need to order new products, or when dated signs or materials reach the end of their working life, the new branding standards apply to replacements and new stock.
